We have finally added property managers to the newsletter and bulletin distrubtion lists. Property managers will now receive the weekly eNewsletter for the neighborhoods that they manage. You can change this preference on your profile page to daily, weekly, monthly or not at all.
You will also receive bulletins as they are sent out starting Friday, November 2nd.
It’s been awhile since I provided some metrics on our usage and product adoption, so I thought I should give everyone a current snapshot of where we stand as we come up on the end of the year.
Overall, our numbers are still increasing, slowly but surely. We have signed up a bunch of new neighborhoods outside of our core customer base in Kansas City, so we are hoping for some viral effects to kick in outside of KC.
71,715 page views
4 minutes average visit duration
26 neighborhoods online
2,797 registered users at 2,628 unique addresses. We now have neighborhoods in Kansas, Missouri, Florida, Virginia, California, Texas and Arizona.
With 9,745 potential addresses in the neighborhoods that have signed up so far, we are at 27% adoption rate for our entire resident base.
The newsletter adoption rate is at 98% of our registered user base with only 34 residents (out of 2,797) opting out of receiving the email newsletter.
Total user-generated content since launch (about 7 months):
News posts: 552
The recent release of “Neighborhoods” from eBay sort of confused me at first. Initially, I thought it was geo-specific way of finding eBay items for sale in your area (or neighborhood). This is the sort of thing that eNeighbors has been doing on a limited scale with our current online neighborhood classifieds.
However, the eBay neighborhoods are in reality nothing more than groups that share a common interest. Here’s one for the Nintendo Wii. I’m not sure why they called it “neighborhoods,” but once you get past the label, the concept is a very interesting way to connect like-minded individuals who are buying and selling a specific set of products. The local commerce space has recently been making great strides online, and I’m glad to see eBay contributing to the cause.
You can keep up on the latest at the eBay Neighborhood blog.
There are three categories for which you can apply to receive a grant from the Knight Foundation: (1) General Open Source, (2) New Business Ventures, and (3) the Young Creators category.
Today is the last day that you can apply for a grant. I would encourage startups, organizations, academic programs, and driven people to apply for this opportunity if you meet the basic criteria. According to their website, you need to:
- have strong digital innovation,
- use new forms of news or information in the public interest, and
- focus on a specific geographic community.
At the time of publishing, only 227 applications have been posted to the Open Category, and 54 to the Young Creators category. The New Business Ventures category is closed, and as a result, we can’t see how many applications have been made.
How about those young creators? Good for you. They represent 35% of the total applicants world-wide. This is reserved for people 25 years and younger. (Funny, I guess I’m a young creator too…just barely.)
eNeighbors has applied to the New Business Ventures category. I wanted to seek funding from the Knight News Challenge because of the obvious alignments between our organizations:
- eNeighbors has a strong digital innovation – online social networking for neighborhoods
- eNeighbors uses new forms of news/info in the public interest – neighbors participate in contributing community news and information
- eNeighbors focuses on specific geographic communities – neighborhoods
I’m hoping to see some more interesting applications to review.
Next week in San Jose, there’s a great social networking conference going on. Graphing Social Patterns: The Business & Technology of Facebook is an event for both business and marketing folks as well as techies.
There is an all-star cast lined up to present too. The likes of Tim O’Reilly, Reid Hoffman, and Michael Arrington will all be there. Additionally, Charlene Li from Forrester will be presenting. Charlene’s white papers on social networking have been some of the best material on the subject this year.