Ask.com released some data last week that shows how their new local search service AskCity is being used.
Here is the top 10 list for services search:
4. Banks & credit unions
5. Car dealers
7. Family doctor
8. Furniture dealers
9. Children & Daycare
10. Hair salons
Additionally, here’s a byte from Greg Sterling’s blog about the service:
Barry Diller keeps talking about Ask as the “glue” of his empire and more specifically about the importance of local. Ask and the new AskCity are thus in the hot seat.
What I find interesting is that all the large portals that are interested in search and local advertising are requiring users to come to them. Yahoo, Google, IAC — they are all building these great tools and portal interfaces with new user interfaces, experimenting with mapping, tagging, and any other type of user generated content (UGC) they can dream up.
What’s the ultimate fate of this “go out and find it” scenario? Wouldn’t it be better for them to come to us? Wouldn’t it be great if the new restaurant on the corner came to you and told you they were open and what kind of food they serve? Sure, they can drop a flyer on your front step, but that’s old school, right?
What type of network would it take to alert a community to new services in their area that they are already looking for anyway? Maybe something like a neighborhood-based social network of local residents that live within a 15 mile radius of the new business which is the same area where they spend the majority of their hard-earned dollars.
If we can build such a network, the service providers would come to us on our turf. Then we get to call the shots. Take the first step and get your neighborhood online with eNeighbors.