Some interesting data over on eMarketer today talking about e-mail advertising and the expected growth in spending from $1.2 billion in 2007 to $2 billion in 2012. Additionally, JupiterResearch indicates that about one fourth of all email is now opt-in.
What I find interesting is some of the feedback from users about why they decide to no longer opt in to emails from certain companies. One of the primary reasons was that the content was no longer relevant. Is there an echo in here?
This is great news for us here at eNeighbors since the primary traffic driver of our service is the automated e-mail newsletters of weekly content from your neighborhood site (it’s like Facebook’s news feed without all the crap).
The content in these newsletters can’t be more relevant since it’s an aggregated conversation from your neighbors about things that are happening literally on your street.
We recognize that while most people want to stay informed about their local happenings (especially in their own neighborhood) there are only so many hours in the day. We’ve seen that the weekly recap of info is a great way to keep up on what’s going on. And that’s why we are working on some new features and enhancements to the eNewsletters. Stay tuned.