Can You Make Money With Local News?

MediaShift Idea Lab posted a great article by David Sasaki last week titled: Can the Knight Legacy Lead to Sustainability? David’s final thought/question in the piece was this:

But is it Sustainable?

The Knight Foundation is single-handedly making citizen media both more serious and more respected by giving financial support to some of the field’s most innovative thinkers.

But is this a sustainable model for the transformation of media? What happens when the News Challenge’s five-year funding period concludes?

All of the News Challenge grantee projects are impressive, innovative, and important, but not a single one is turning a profit, nor do they seem poised to any time soon.

There is a fundamental truth that we are fast approaching — all media should be free. This includes, news, entertainment, public records, etc. Just look at what’s happening in the music industry. The signs are all over the wall…

Subsequently, this belief in freeing the information is driving the traditional news industry into the ground. Controlling the information has always been the key (I think of the classic Redford movie, Sneakers). But the old ways of controlling and distributing the news are falling apart.

The info on the web is so disseminated, that I can get news from pretty much anywhere… so what drives me to get it from any place in particular? At risk of sounding like the corporate-driven, cube-infested, dilbertesque workplace that spawned me — it’s the value-adds.

If I can get news any time, any way, and from any location I want AND (and, folks, that’s a big “and”) also access services (from local businesses) that make my day-to-day life easier, why would I go anywhere else?

The key here is relevance and location. News that matters to me, services that help me around the house, and an online network that makes my life easier right where I live in the real world — these are the exact things that just recently were so explicitly illustrated by Newspaper Next’s news report from the American Press Institute. It was best stated as such:

“The place I go to be part of the fabric of life here [where I live].”

eNeighbors wants to help us get there. The icing on the cake is, yes, we are profitable, and our plan is to continue to be so in greater proportions. That is exactly why we have applied to the Knight News Challenge. We believe our goals and community-oriented nature are in perfect alignment with the Knight Foundation’s vision.

So, to answer David’s question, eNeighbors hopes to break that non-profitablility mold and help lead the way for the next level of online journalism and real-world community.