Browsing vs. Searching vs. Sharing

The other day, Techcrunch ran a guest post from David Sacks (founder and CEO of Geni and previously the COO of PayPal). I’m going to attempt to summarize his point in one sentence:

Locating content on internet portals has evolved from browsing to searching to sharing.

And today, Facebook has this latest stage of “sharing” figured out way ahead of Yahoo and Google who are still in the search phase of allowing users to locate info on the web.

Ultimately, the sharing phenomenon is more about “pushing” content rather than “pulling” it since the content is recommended by your trusted sources (i.e. your friends list).

So, given that this is the eNeighbors blog, I’m obviously going to tie this into our long term vision and content model…

eNeighbors is building a hyper-local network of neighborhoods, and our registered user base is tied to a physical location (as opposed to the 18 different profiles you have on MySpace under various aliases and which MySpace can offer no data at all about where you really are on the planet).

Once this network is in place and has enough adoption, it inherently creates the ultimate local platform for local business advertising and referrals since the users all live in the same area.

The sharing concept of trusted content becomes extremely important when you are looking for someone to fix your roof or the best real estate agent in your area.

So, instead of going to Ask.com or Yahoo Local to find service providers in your area where you have to search at the city level or metro level, eNeighbors will be able to provide neighborhood-level information on service providers, and on top of that you’ll be able to get trusted referrals from your neighbors that have actually used the service.

I’m telling you, the top down approach to these search portals has to go, people. Demand better (and more relevant) information.

One thought on “Browsing vs. Searching vs. Sharing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s