When to post a bulletin

The “Bulletin” feature on eNeighbors.com gives administrative users like board members and property managers the ability to send an email to the entire neighborhood immediately.

We built this feature so that board members could have a way to reach their entire neighborhood instantly with time-sensitive information like crime alerts and last minute event changes.

As a registered user of your neighborhood website, you cannot opt-out of receiving bulletins. However, you do have complete control over all other email communication including receiving email from your neighbors, and how frequently you receive the email newsletter.

Since residents cannot opt-out of receiving bulletins it is very important that you, as a board member, do not overuse the bulletins feature and limit using it only when absolutely necessary. My guess is that for every 10 bulletins that are sent, 9 of them should not have been sent and a news article should have been posted instead.

Ask yourself this one question before you send out a bulletin: Can this wait until Monday when the weekly email newsletter goes out? If the answer is yes, then you should post a news article instead. If the answer is no, go ahead and send out the bulletin.

The risk to sending out bulletins to frequently is that you will desensitize your residents to their importance. Bulletins should be treated as very special alerts that command attention when they’re sent so that when you need people’s attention, you can get it.

News articles also offer a more robust WYSIWYG (What You See Is What You Get) editor and residents can comment on them too. Not only that, but you can attach a photo or document to your news article. Bulletins are just text based emails.

If you have any more questions, feel free to comment or email us at support [at] eneighbors [dot] com. (If you’re wondering why I write the email address like this it’s so computers can’t read it and SPAM us. So, assuming you’re human, you can interpret it and type it into your email client.)

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