According to the U.S. Census Bureau, Census 2000, the majority of homeowners are between the ages of 35 and 55.
eNeighbors sells an online communication service that serves as private social network and communication tool for managed communities and neighborhoods.
This would lead one to believe that the primary audience for the eNeighbors web service is the baby boomers since they make up the majority of the residents living in most neighborhoods.
Now we all know that this particular generation has a varied mix of tech savviness. For example, my parents couldn’t tell you what a social network is let alone why they would want one. On the other hand, most of the top tech companies where founded and are now operated by this same generation.
So, how do you market to this audience? Great question.
The answer is: We don’t know.
Seth Godin touches on this dilemma on his blog today. His summation is essentially that psychographics are more important than demographics when it comes to this audience. I would agree. Just because they are older doesn’t mean they don’t get it. eNeighbors is banking on this fact.
So far, all I can tell you is that people love being social (even the old ones). As broadband penetration keeps growing and the older generation gets more comfortable with technology, they’ll want to stay in touch. Especially within their local offline community.
That’s when eNeighbors will be there for them.