MySpace just released an interesting research report on user habits and responses to marketing campaigns. I’m not sure what to make of the findings quite yet. After all, it was commissioned by Fox Interactive Media (MySpace’s parent company).
But there was one part of the report that grabbed my attention:
In addition to tracking overall usage of the site, the research study focused on the reasons why users are continuing to flock to online social networks. The data indicated that social networkers use the sites not just to improve their online lives, but also to make their offline lives richer and more exciting. More than 48% said they are having more fun in life in general and 45% said their lives are more exciting as a result of spending time networking online. In addition, 57% said they’ve found more people with similar interests and 52% said they feel more in tune with what’s happening socially in their lives due to social networking sites.
The part about making “offline lives richer and more exciting” is a tremendous validation of our efforts here at eNeighbors. First and foremost, we strive to connect neighborhood residents to each other, but our hope is that the natural progression from that communication is that neighbors will interact with each other outside in the real world where there’s sunshine instead of the LCD glow we’ve become so accustomed to.