Local Content: Year 2017

There’s an interesting article from Online Journalism Review about how newspapers need to adapt to survive in the new web-centric news world.

How important is community-based media? Are the days of reading the paper over coffee and toast coming to an end with the aging of my parents’ generation?

Fast-forward ten years… picture this:

My seven year-old son is now seventeen. For breakfast, he pours a bowl of Lucky Charms and flips through his iPhone IMs, checks the weather and browses the programming schedule for the latest episodes in his friend’s local reality show (which is about to be picked up by MySpace Productions).

Next he checks to see which classes are “video-broadcast only” today so he can plan his Xbox gaming time accordingly. He also sees that the high-school football game tonight starts at 7pm, and the opposing team’s record is 6 and 2.

As he walks out the door, he calls back to me, “Dad, I just got a text from eNeighbors that the city council approved the proposal to build the Starbucks on that corner lot. Looks like your coffee addiction is going to be even harder to kick — ha, ha… see ya later.”

So I ask, what does true local content integration look like? It’s not about technology. Web-publishing has been around for over a decade. It’s about the right tools for the right people. And it’s about the right people believing in something bigger. Something new and not based on “what we’ve always done” in the past.

What will the true voice of local content sound/look/feel like?

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