We’ve been up and running with our beta application for about 2 months now, so I thought I’d share some stats with you. So far, traction is good, and the activity trending is very promising.

Overview:
15 neighborhoods online
1222 registered users at 1157 unique addresses

Most of these communities have only been active for a few weeks. So far, our adoption rate is about 20% which is right on track with what we’ve seen in the past. It usually takes about 2-3 months to get to an average of 60-80% of a neighborhood online.

These neighborhoods are already posting some impressive traffic patterns:

Reporting period 4/12 – 5/11:
5,500 visits
55,000 page views
4.75 minutes average visit duration

Even more impressive, out of 1222 registered users, only 7 have opted to not receive our eNewsletter.

All of these data points reaffirm our assumptions: we have a uniquely captured audience that perceives great value from our service.

Have a great weekend! It’s beautiful outside (at least in Kansas City, anyway).