Perry Evans posts on the launch of Local Guides today on his blog, evans ink. At first, it seems to be another rehash of local content, but what I think sets it apart is the “guides” aspect. Here’s a way for you (as a local in your community) to provide direction for other people in regards to the “it” places to eat, shop, hang out, etc.
For instance, I’m a huge music junkie. There are a lot of great local bands in Kansas City (where I live) that no one knows about. Here’s an opportunity to provide an insider’s view on the local music scene to someone like myself but who is from another city and is just visiting KC and wants to catch some great local shows.
I also like how the site gears itself towards an experience by using guides. In other words, sight-seeing the Plaza as opposed to just finding a restaurant for lunch.
The other great aspect is the centrality of the service. Everyone in KC knows that The Pitch is the best guide for local music, but people from Boston might not know that. I’m usually not a proponent of nationally-centric sites for local services, but it seems to make sense here due to the content that is being shared and the intent for the information.
One thought on “Local Social: The Insider View”
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