Here’s a quick excerpt from their overview page describing what Where 2.0 is:
Now in its third year, the Where 2.0 Conference is where the grassroots and leading edge developers building location aware technology intersect with the businesses and entrepreneurs seeking out location apps, platforms, and hardware to gain a competitive edge. In the O’Reilly conference tradition, Where 2.0 presents leading trends rather than chasing them.
It’s also nice to see Garmin participating. Not a lot of big tech firms out of the midwest, but Garmin’s corp headquarters is about 5 blocks from my parent’s house in the suburbs of Kansas City.