eNeighbors Stats: 5/15 – 6/13

We are showing excellent positive growth patterns, and we continue to get positive feedback from our customers on how much they love using the tool, and how it makes communicating with their neighbors so easy.

Traffic data:

69,847 page views – 27% increase (over last 30 days)
7,482 visits – 36% increase (over last 30 days)
5 minutes avg visit duration – 5% increase (over last 30 days)

17 neighborhoods online
1,708 registered users at 1608 unique addresses

With 6,659 potential addresses in the neighborhoods that have signed up so far, we are at 24% adoption rate for our entire resident base.

The newsletter adoption rate is holding true as well with only 12 residents (out of 1708) opting out of receiving the email newsletter.

Total user-generated content since launch (about 3 months):

News posts: 198
Events: 124
Groups: 41
Classifieds: 259

Keep in mind that some of these neighborhoods have only been using their site for less than a month so far.

Overall, we are in really good shape. If we hit our goal of 50+ neighborhoods by the end of the year, we could easily be at 700,000 page views per month from 15,000 registered users in early 2008.

Build or buy?

Someone asked me why they should subscribe to eNeighbors instead of building their own neighborhood website. I get this a lot, so I thought it made sense to publish it here.

Here’s why you should subscribe to eNeighbors, instead of building your own neighborhood website:

  1. Permanence – Even if you have the technical expertise to build your own website, what happens when you move? eNeighbors will always be there to support your neighborhood.
  2. Updates – eNeighbors continually makes improvements to its product. Subscribing to eNeighbors ensures that you get the latest and greatest.
  3. Convenience – Why hassel with hosting, domain name registration, backup, and security? Let us do the work for you.
  4. Support – We provide e-mail support for your entire neighborhood.
  5. Savings – For $82.99/mo. you get access to a proven product with a robust feature set, world-class email support for every resident of your neighborhood, and you can reduce the cost of neighborhood communication by eliminating your costly newsletter.
  6. Registration – Building a website is one thing, getting the neighbors to use it is another. Our registration process will get the majority of your neighborhood online.
  7. Certainty – eNeighbors has a proven product with a tested user-interface. You know exactly how much it will cost and that it will work.
  8. Money Back Guarantee – We’ve never had to refund a client yet, but if you aren’t completely satisfied with eNeighbors, we’ll refund your money in the first 30 days of use.
  9. Why wait? – eNeighbors can have your site up within 5 days. Building your own site will take months.
  10. The Network – When you sign up with eNeighbors, you join a network of other neighborhoods that also use our service. Our customers provide us with valuable suggestions that you can take advantage of. For example, one person told us they want the ability to post classifieds in other neighborhoods. Great idea.

Ultimately, eNeighbors is more than a website, it’s a communication solution for your neighborhood. Does your neighborhood really need website? Not really. You need better communication.

eNeighbors: High Relevancy

Transparent Real Estate has a good post on hyperlocal websites as it relates to the real estate industry.

To sum it up, eNeighbors has the most highly relevant user-base to which a realtor can advertise.

Let me stress that eNeighbors is not a tool for realtors. Our customers are neighborhoods and their residents. Of course, that’s what makes us such a desirable target for realtors.

I’ve had several realtors ask me if they can pay for their neighborhood to get an eNeighbors website and my answer is always no. In order for a neighborhood website to be of value, we must establish a relationship with the board of directors or other neighborhood leadership.

However, if you’re a realtor and you want to get your neighborhood online. I would suggest that you email the board president and let them know about eNeighbors. Ask them to consider it at their next board meeting and forward them the eNeighbors website address – www.eNeighbors.com for more information.

Once the neighborhood is online, you can advertise for free in the classified section if you’re a resident. You can also sponsor the website to maximize your exposure whether you’re a resident or not.

eNeighbors Features: News

The “news” feature is next up in my profile of eNeighbors’ services. Everyone likes to be informed, and we use CNN, Yahoo and MSN to keep up on all the world, national and even city-level news, but what about the news that’s happening in your own back yard, literally.

The News feature is the most versatile of the communication tools. You can use it to alert the community to upcoming events, post details about neighborhood activity, remind residents of safety protocols, or simply use it to start an online conversation.

1. Anyone can post a News item.

2. Anyone can leave a comment on the posted News item (this helps to generate an online discussion by allowing real-time feedback).

3. The top 3 most recent News items appear on the Home page.

4. When you post a News item, it is viewable by anyone in your neighborhood that has registered on the website.

5. Finally, each News item is automatically put into the eNewsletter and sent to every neighbor that has chosen to receive the newsletter either daily, weekly, or monthly.

Contact us today to get more info on signing up your neighborhood for eNeighbors

eNeighbors Mailer

eNeighbors is taking the hassle out of mailing website Welcome Letters to your neighborhood. We can now complete the mailings on your behalf.

Not only does this make it more convenient than ever for your neighborhood to “go online”, but it may also save you time and money.

You have two options: (1) Postcard, or (2) Security Envelope.

Postcard ($0.75/piece) Envelope ($1.09/piece)
100 pieces $100 $134
300 pieces $250 $352
500 pieces $400 $570
1000 pieces $775 $1115

*All prices above include the $25 processing fee. Note that special circumstances may exist that alter the quoted prices.

If you’re new to eNeighbors you can learn more about our sign up process on our website.

eNeighbors Features: Classifieds

We’ve recently put together a small sales team and subsequently developed some training materials to get the guys up to speed on all the features of eNeighbors. So, I thought I’d follow suit here on the blog and post a series of entries tied to the different features that eNeighbors offers a neighborhood.

First, there are 5 core communication features that we offer:

1. News
2. Events / Calendar
3. Groups
4. Classifieds
5. Bulletins

In addition, there are other more standard web features:

1. Online Resident Directory
2. Contact Form
3. Architectural Request Form
4. Resources (this is for all your HOA documents)

The first feature, I’ll cover is Classifieds since it has been our most popular so far. As of this morning, there have been 253 classifieds posted on eNeighbors from about 15 different neighborhoods in the past 10 weeks.

1. Classifieds are free

2. It’s so easy to post a classified, you can do it in about 2 minutes. All you have to do is click “Post a Classified”, type up your ad, preview it, and then click “publish.” Your ad is instantly added to the site for everyone to view.

3. The top 3 most recent classifieds appear on the Home page.

4. When you post a classified, it is viewable by anyone in your neighborhood that has registered on the website.

5. There are 4 different categories you can post to:
– For Sale
– Wanted
– Neighborhood Services?
(things like babysitting, pet sitting, yard work, etc.)
– Professional Services
(things like, Mary Kay, tax services, house painting, etc.)

6. Finally, each classified post is automatically put into the eNewsletter and sent to every neighbor that has chosen to receive the newsletter either daily, weekly, or monthly.

Contact us today to get more info on signing up your neighborhood for eNeighbors

Candlelight Vigil for Kelsey

Out of respect for Kelsey, I’m going to refrain from posting my typical stuff about technology and the web.

Our hearts go out to Kelsey’s family in their time of loss. I have two younger sisters as well as a daughter of my own, and this is my worst nightmare. It’s unimagineable for something like this to happen in our beautiful city of Overland Park.

There will be a candlelight vigil tonight. Here’s the details:

Candlelight Vigil for Kelsey
Shawnee Mission West High School
Marching Band Practice Field
June 7, 8:30 p.m.

Due to construction, park in the Antioch parking lot and enter the field from the north side. Please carpool. Candles will be provided.

Additionally, the family has set up a Kelsey Smith Fund. The details are on the new site that was moved to Blogger:

http://www.findkelsey.com/

Help find Kelsey Smith

kelsey0.jpgKelsey Smith of Overland Park, KS disappeared on Saturday, June 2 around 7:00 PM. She was last seen in the parking lot at the Target store at 97th and Quivira, behind the Oak Park Mall in Overland Park.

Volunteers will be meeting in the Target parking lot on 97th street behind Oak Park Mall to search for Kelsey. Search groups will be sent out at 10:00AM, 2:00PM and 6:00PM.

Residents in local communities will be handing out this flyer in an attempt to raise awareness and locate her. eNeighbors is posting email Bulletins to all its neighborhood websites in the area encouraging residents to participate in the search.

If you have any information please call the Overland Park police at 913-895-6300. Visit http://www.findkelsey.com/ for more information.

Update: Property Manager Listing

If you have a property manager in your neighborhood, their contact information will now be listed on the “Board of Directors” page. This allows easy, one-click access for residents to communicate with their property manager. No action is required on your part. This update was made to your website automatically if you have a property manager. Below is a screen shot.

pm-listing1.gif

Browsing vs. Searching vs. Sharing

The other day, Techcrunch ran a guest post from David Sacks (founder and CEO of Geni and previously the COO of PayPal). I’m going to attempt to summarize his point in one sentence:

Locating content on internet portals has evolved from browsing to searching to sharing.

And today, Facebook has this latest stage of “sharing” figured out way ahead of Yahoo and Google who are still in the search phase of allowing users to locate info on the web.

Ultimately, the sharing phenomenon is more about “pushing” content rather than “pulling” it since the content is recommended by your trusted sources (i.e. your friends list).

So, given that this is the eNeighbors blog, I’m obviously going to tie this into our long term vision and content model…

eNeighbors is building a hyper-local network of neighborhoods, and our registered user base is tied to a physical location (as opposed to the 18 different profiles you have on MySpace under various aliases and which MySpace can offer no data at all about where you really are on the planet).

Once this network is in place and has enough adoption, it inherently creates the ultimate local platform for local business advertising and referrals since the users all live in the same area.

The sharing concept of trusted content becomes extremely important when you are looking for someone to fix your roof or the best real estate agent in your area.

So, instead of going to Ask.com or Yahoo Local to find service providers in your area where you have to search at the city level or metro level, eNeighbors will be able to provide neighborhood-level information on service providers, and on top of that you’ll be able to get trusted referrals from your neighbors that have actually used the service.

I’m telling you, the top down approach to these search portals has to go, people. Demand better (and more relevant) information.